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Research papers

Market research survey data

In producing this paper the author has tried to show that: 1. A large scale market research survey can be used as a data-bank model of the market of households or customers in which one is interested; 2. Such a model is capable of interrogation in...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Frederick J. Johnson
January 25, 1984
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Citation

Johnson, F. J. (1984a, January 25). Market research survey data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-survey-data